Amory Dumoulin
CONTENT STRATEGY • VISUALS • DATA & TECH
Creativity gets attention.
Only data converts it.
Specialized service in Social Media Data Analysis and Data-Driven Strategy to identify audience leaks and scale organic growth.
As a Social Media Strategy Consultant, my mission isn't to guess what works, but to read the numbers the algorithm provides to build a predictable and profitable roadmap.
analyzed
growth
Posting by 'vibe' is a terrible business model.
If you spend thousands on video production without analyzing the retention curve, you are burning your marketing budget.
Celebrating 50k views while gaining 0 leads. Views are a commodity; what matters is the save-to-reach ratio and CTR.
If 14 out of 15 videos fail, no one explains why. The answer is in the data, but no one is looking at it.
Stagnating? You might be a victim of a 2.1s average Watch Time which technically kills your visibility.
Users discover and like, but no data is tracked to lead them toward a conversion or purchase.
✅ We're a match if…
- Active account for at least 6 months.
- You have a team for execution, you need strategic direction.
- You want to optimize a funnel (qualified leads, e-commerce, signups).
- You prefer analytical documents over subjective opinions.
❌ Not a fit if…
- Launching from scratch (post first, audit later).
- Looking for a CM to reply to comments.
- Measuring success only by buying fake followers.
Metrics amateurs ignore. The ones I optimize.
Reverse engineering and data analysis to understand the algorithm based on core high-signal metrics.
Hook Rate (3 sec)
Analyzing visual and textual intros to raise this rate. It's the universal indicator for 'Stop-Scrolling'.
Save / Share Ratio
The algorithm pushes content that is Saved (value) or Shared (identity). We structure content for this.
Profile Conversion Rate
Optimizing the funnel that turns a popular account into a profitable one.
Social Tool Engineering
Full Dashboards (Notion), growth charts, and benchmarks extracted from API data.
- → Native data extraction (Meta, TikTok)
- → Dynamic roadmap modeling
- → Format A/B testing frameworks
They listened to the algorithm.
Every account has a unique data solution. Here is how theory becomes growth.
Problem: The curse of the beautiful but empty storefront.
Audit: Abysmal share rate (0.05%). Content was 'pretty' but not 'useful'.
Shift to 80% 'Problem/Solution' formats. +45% organic revenue.
Problem: The expert's glass ceiling.
Audit: 75% audience drop-off in the first 2 seconds.
Systemic use of Negative Hooks and dynamic editing. 8x recurring views.
Engineering at the service of your growth.
Choose the level of strategic intervention suited for your team.
One-Shot Data Audit
The MRI of your social presence. 6 months of data under the microscope.
- Full KPI mapping
- Video retention analysis
- Major audience leaks
- Master Document + 1h Call
Data Strategy Roadmap
Audit + 90-day strategic action plan for your creators.
- Full One-Shot Audit
- Data-backed content pillars
- Hook engineering
- Notion Tracking Dashboard
Fractional Data Partner
I become the analytical brain for your marketing team (Monthly).
- Weekly/Monthly performance analysis
- Data-driven creative briefs
- Niche trend monitoring
- Continuous creative optimization
Social-Data Alignment Simulator
Find out where your main audience leak is in 2 minutes.